In buying products online, subscribing to services, and spending money on digital entertainment, you may have come across “try-before-you-buy” programs; they aren’t always called “try before you buy” but the idea behind them is the same. They allow you to test out a product or service without paying the full cost. Often, the company behind the product or service will allow you to use it for free.
Try before you buy isn’t a new idea but it has become more popular as Google explains that this mindset is changing how people shop, with people wanting to read more reviews and watch YouTube videos of a product before they spend money. It can be a good way to save money and see if you really want a product.
What Are the Different Types of Try Before You Buy
There are different types of try before you buy as some companies don’t just want to give their products away for free and others want to get you used to the idea of spending money with them by charging a small fee for you to test a product out.
In e-commerce, when you’re buying a physical product, you will probably see a free return type of try-before-you-buy-scheme. If you buy a shirt, you may have some time to return it before you are charged, or you get a delivery of multiple items of clothing and return only those you don’t want to pay for.
The gaming and entertainment industries have a few different forms of try before you buy. Video games on consoles once offered demos, which are free downloads of one or two levels or game modes that players can play as much as they want. PC game developers also began to offer free-to-play games that offer access to all gameplay for free but charge for content such as new characters or skins. Meanwhile, online casino game developers have offered free spins and no deposit bonuses for new and existing players. No deposit bonuses in casino games often give new players a few spins to use on popular slots just for signing up. Professional software makers offer free trials or free versions that offer fewer tools too, which is another good way of seeing if you like a service.
How Many Retailers Use Try Before You Buy Programs?
Programs like try before you buy may seem like they cost companies a huge amount of money. Companies are giving things away for no or very little cost; however, it’s not the money pit that you may think, and it’s a very popular sales strategy for companies big and small. It helps to turn unsure people into paid customers and people who will spread the word about the game, service, or product.
Ecommerce giant Amazon is one of the biggest companies to offer a try-before-you-buy program. In 2018, it began to offer the Prime Wardrobe program, which lets people try on clothes for free at home, returning what they want and not having to pay for it. It allows shoppers to see if a product fits and if it looks good on them. Other fashion retailers to have programs like this are ASOS, a company which makes billions of dollars every year. BlackCart and Stich Fix have built their businesses around the try before you buy service.
In gaming and software, the Nintendo Switch Online multiplayer subscription has a free trial and the PlayStation Plus online multiplayer subscription does too. The HBO NOW TV, Hulu, and Crunchy Roll TV streaming services all also have free trials too, where subscribers can quit at any time, leaving the service before it begins to charge them if they want to.
How to Find Try Before You Buy Programs
One reason why try-before-you-buy programs are so difficult to find is that there are so many different names for them. One company’s free trial may be another company’s bonus offer. Companies such as Amazon, with the Prime Wardrobe, may also have branded versions for their try-before-you-buy programs.
However, one easy way to find these types of offers is to read reviews. Deal aggregation sites and industry review sites are often very good at cutting through the industry buzzwords and the branded service names and will tell you how it is. So, if you can get a freebie and are able to try something before you pay the full cost for it, these sites will probably be able to tell you.
Another is to just search for the company name and the name bonus, offer, or free trial before you spend any money. Companies know that if you’re looking for information about deals, you’re halfway to spending money with them and so they may spend money on ads to point you in the right direction.
Finding try before you buy programs still may not be the easiest thing and you may have to do a bit of good searching before you get the best offer. The money you will save is more than a good enough reason to do those searches, though.